What is Digital PR? A Beginner’s Guide to Modern Brand Building
Insight Curator:
DeepDive Team
Read time:
4
min
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September 27, 2025
Syed Mohammad Sharfuzzaman Nayeem
Marketers today rave about digital PR a lot, and if it makes you wonder ‘what is digital pr’, then it’s perfectly normal. It’s like this medium to transform how people discover your brand and trust it.
It’s definitely an upgrade from traditional PR, being smarter, more measurable, and more apt for the digital age. And knowing how to build and implement a digital pr strategy is a necessary skill for digital marketers.
Digital pr services are a combination of traditional public relations principles, securing coverage and building relationships, with data, technology, and online platforms. So, instead of relying on TV or newspapers, you are building a narrative on high-authority websites, blogs, podcasts, social media platforms, and so on. There are digital pr tools that make life easier while trying to build your brand presence, be it collecting data or analyzing that data.
The goal of the digital pr service is to grow your visibility online. It works with earning backlinks, improving SEO rankings, and helping you rank higher on LLMs.
Traditional pr wanted to grab column inches. However, digital pr campaigns are focused on grabbing clicks, shares, and SEO gains. Basically, the end goal is the same, but the metrics have changed.
So, with a strong digital pr strategy, you track everything, be it referral links, social engagement, conversions, traffic, and so on. Hence, you can see which storyline resonates the most with your audience.
Once you’ve the story, you can start building a digital pr campaign and pushing it on social media.
Moreover, traditional PR strategies get you mentioned once or twice in a newspaper, or perhaps more if you were involved in a scandal. However, with a digital pr strategy, you are trying to push the brand narrative online. So, you can feature as many times as you want as long as you are putting high-quality content out there.
When search engines see backlinks from original and trusted sources, they treat them as “votes of confidence.” You can look at any SEO manual and find the importance of backlinks in it.
Digital pr campaigns, when executed flawlessly, can earn these backlinks organically. This will boost your SEO performance. Why?
With a strong digital pr strategy, you know what the audience wants. You have listened to their conversations and prepared the narrative accordingly.
So, you have great PR stories plus great digital pr tools. This equals better rankings and higher credibility.
Building a strong digital PR strategy isn’t just about sending press releases. It’s about weaving together creativity, relationships, and data. Here’s how to get started:
A successful digital PR campaign can take many forms:
Why invest in digital PR services instead of only relying on traditional media? Because the benefits stack up fast:
You don’t need to do everything manually. A smart stack of digital PR tools helps you find story ideas, pitch journalists, and measure results. Examples include:
With the help of these tools, running digital pr campaigns becomes less guesswork and more data-driven. And with how social listening is becoming popular in the marketing world, using it is a no-brainer.
Try avoiding these when you are designing a campaign because even such small mistakes can take down great ideas -
1. What is digital PR in simple terms?
Think of it as building relationships using digital content, influencers, and communities to earn coverage, visibility, and backlinks. But the medium is online.
2. How is a digital PR strategy different from traditional PR?
Traditional PR is limited to TV, radio, newspapers, and so on, which people don’t consume much in today’s digital age. A digital PR focuses on online channels that give you measurable results like CTR or conversions.
3. How do I measure the success of a digital PR strategy?
You can measure success by tracking KPIs like high-authority backlinks, referral traffic, search rankings, branded searches, social engagement, and media mentions. Using digital PR tools such as Ahrefs, SEMrush, and Brandwatch makes it easier to monitor performance and adjust tactics.
4. What do digital PR services include?
Most digital PR services encompass media outreach, press release creation, influencer collaboration, link building, thought leadership content, social amplification, and campaign reporting. Some agencies also offer full digital PR campaigns with strategy, creative ideation, and analytics built in.
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