Top 10 Social Media Influencers in 2025
Insight Curator:
DeepDive Team
Read time:
3
min
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September 1, 2025
Fabiana Binte Mesbah
Social media influencers in 2025 are not just creators; they shape culture, consumer behavior, and entertainment. From mega-stars to niche creators, their impact is measurable and dominates across platforms with unmatched influence. For brands, influencers have become the bridge between authentic storytelling and consumer trust, making them essential partners in driving awareness, loyalty, and growth.
Let’s dive into 2025’s top influencers, why they matter and how you can use social listening to tap into social media trends.
Forbes crowned MrBeast #1 on its 2025 “Top Creators” list for the fourth year running. His philanthropic challenges dominate YouTube and TikTok, creating ripple effects across social media. Brands can monitor him to quickly pick up on viral formats to adapt for their campaigns.
Known for inspirational storytelling, Dhar Mann’s produces short-form videos that are shared across platforms with millions of daily views. Marketers can drive shareability of their content by using emotional storytelling to connect their campaigns to values such as hope or resilience.
From boxing arenas to YouTube streams, Jake Paul continues to reinvent himself. As one of the more controversial influencers, he sparks polarized conversations. When choosing social media influencers to collaborate with, brands must evaluate whether associating with such a personality drives positive engagement or reputational risk.
With Good Mythical Morning still thriving, this duo’s quirky humor generates lasting fan loyalty. Their content creates niche but consistent cultural conversations that can map across Twitter, TikTok, and Reddit communities. Sharing long-term, reliable content can strengthen customer loyalty just as much as flashy campaigns.
Call Her Daddy host Alex Cooper is redefining podcasting as a space for social media influencers in 2025. Particularly popular among Gen Z and millennial audiences, her discussions often trigger trending hashtags. Brands may track these to spot real-time opportunities to resonate among audiences who value candid, unfiltered conversations.
With nearly 200M TikTok followers and business ventures like Be Happy Snacks, Charli epitomizes the multi-platform creator while also venturing into Broadway roles. Tracking cross-platform influence is essential for brands to understand how perceptions of a diverse audience shift.
Explosive and unpredictable, IShowSpeed is one of the fastest-growing social media influencers in 2025. His live streams regularly trend worldwide, capturing millions of views with humor, chaos, and spontaneity that resonate with Gen Z audiences. Brands can leverage this by aligning with creators who thrive in live, unscripted formats to tap into authentic audience reactions.
Nara’s soft-spoken cooking videos and luxury fashion collaborations make her one of the most distinctive top influencers in present times. Partnering with smaller, niche creators before they go mainstream can enable brands to tap into loyal, highly engaged communities.
Ranked by TIME100 as a “Titan,” Kai’s Twitch and YouTube streams embody Gen Z humor and high-energy content. And when Kai trends, it’s often instant. Brands targeting younger demographics should lean into livestreams and interactive formats because energy and community go hand-in-hand.
Khaby Lame’s silent comedy, Alix Earle’s relatable lifestyle posts, and Sean Evans’ Hot Ones interviews each show different styles of content creation, ranging from humor and relatability to more unique content formats. This shows that influence isn’t one-size-fits-all. Brands should identify the type of content (be it comedy, lifestyle, or format innovation) that best aligns with their identity.
Let’s dive into some stats:
Together, these stats underline that brands can’t simply chase the biggest names. Instead, they must carefully select which social media influencers in 2025 align with their goals – whether that means leveraging video-first creators, tapping into smaller but highly engaged communities, or choosing voices that embody authenticity and trust.
From MrBeast’s massive stunts to Nara Smith’s quiet niche, the top social media influencers in 2025 prove there’s no single formula for success. What unites them is their ability to shape conversations, inspire loyalty, and drive consumer choices.
For brands, the lesson is clear: working with influencers isn’t just marketing; it’s partnership in culture-making. The smartest collaborations come from knowing which voices resonate with your audience, and AI-powered social listening tools like DeepDive make it easier to track trends, monitor engagement, and turn that resonance into lasting brand impact.
Discover the best social media influencers in 2025. Learn how the top influencers set the latest social media trends and boost your reach.
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