15 Best Social Media Analytics Tools in 2025

You cannot blindly walk into social media, where everything you post can affect your brand. As you read this, the competition is growing, consumer preferences are shifting, and new platforms are emerging. 

To keep up with the pace, brands need social media analytics tools. Why? Such tools can help track marketing performance, measure your ROI, and make decisions based on data. 

In addition, social media analytics software helps you understand your audience better. So, your campaigns are more effective compared to those of your competitors. 

What Are the  Best Social Media Analytics Tools?

The list isn’t exhaustive, but it will help you narrow down your choices and make a calculated decision. It describes the social media analytics tools in terms of their features, KPIs, strengths, and weaknesses. 

1. Sprout Social

The first tool is a popular one called Sprout Social, which offers engagement, publishing, analytics, and social listening services. Furthermore, it facilitates integration with Salesforce, supports influencer marketing analytics, and generates advanced reporting. 

You can even have custom KPIs in it. Premium analytics include text annotations and presentation-ready reports.

• KPIs tracked: ROI, engagement, conversions, impressions, sentiment, share of voice.
• Platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube, X, Pinterest, Reddit, and more.
• Pricing: Starts at $199/seat/month.
• Strengths: Robust cross-channel analytics, AI-powered summaries, and competitive benchmarking.
• Weaknesses: High cost for small businesses, limited free version.
  
  

2. Hootsuite

A leading choice for scheduling and analytics is Hootsuite. Its OwlyWriter AI repurposes content, while benchmarking tools compare performance against competitors. 

• KPIs tracked: Engagement, follower growth, best posting times, competitor analysis, 120+ metrics.
• Platforms: Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Reddit, WhatsApp.
• Pricing: From $99/month.
• Strengths: Comprehensive data consolidation, flexible custom reports, #1 ranked on G2.
• Weaknesses: Add-ons increase costs, and less robust influencer analytics.

3. DeepDive

DeepDive is an advanced social media analytics software built for large brands and industry leaders that need nuanced, culturally aware insights. It goes beyond basic sentiment analysis, decoding emotions across hybrid dialects like Banglish, monitoring conversations in public channels, private groups, forums, and hidden communities.

• KPIs tracked: Sentiment shifts, emotional tone, churn risk, purchasing behavior, Net Revenue Retention (NRR), user-generated content insights, student engagement, audience demographics, geographic heatmaps, trending keywords, and competitor activity.
• Platforms: Covers all major social networks, private groups, forums, etc. 
• Pricing: Available on request, with demo options for interested organizations.
• Strengths: AI-driven sentiment analysis beyond simple positive/negative, hybrid dialect tracking, multilingual monitoring, crisis management alerts, and deep competitor intelligence..
• Weaknesses: Advanced nature is suited for teams with dedicated analytics and professionals.

4. Buffer

If you are a startup or small business owner, Buffer is one of the best social analytics tools you should try out. Its simplified analytics provides affordable insights for businesses. 

• KPIs tracked: Engagement, impressions, hashtag performance, audience demographics.
• Platforms: Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube.
• Pricing: Starts at $5 per channel/month.
• Strengths: Easy-to-use dashboard, affordable plans.
• Weaknesses: Limited analytics depth, no social listening.

5.  Brandwatch

A top-tier social media analytics software, Brandwatch specializes in AI-driven sentiment analysis, trend detection, and brand reputation tracking.

• KPIs tracked: Mentions, share of voice, sentiment, engagement.
• Platforms: Facebook, Instagram, YouTube, Reddit, LinkedIn, blogs, and forums.
• Pricing: From $800/month.
• Strengths: Best-in-class social listening and crisis alerts.
• Weaknesses: Expensive, steep learning curve.

6. Talkwalker

Talkwalker is known for visual recognition and global data coverage. It helps with crisis detection, competitor monitoring, and sentiment tracking. 

• KPIs tracked: Brand mentions, emotions, influencers, engagement.
• Platforms: 150M+ online sources.
• Pricing: From $9,000/year.
• Strengths: Excellent for global monitoring and real-time alerts.
• Weaknesses: Enterprise-level cost, steep learning curve.

7. Keyhole

Keyhole shines in real-time hashtag tracking and influencer campaign analysis.

• KPIs tracked: Hashtag analytics, influencer ROI, reach, share of voice.
• Platforms: X, Instagram, Facebook, YouTube, LinkedIn, TikTok.
• Pricing: From $89/month.
• Strengths: Great for campaign-driven brands and influencer tracking.
• Weaknesses: Limited historical data, pricing can be high.

8. Iconosquare

Iconosquare was originally built for only Instagram. However, it’s now a multi-platform analytics tool with custom dashboards and competitor benchmarking.

• KPIs tracked: Audience demographics, post engagement, Story analytics.
• Platforms: Instagram, Facebook, LinkedIn, TikTok, X.
• Pricing: From $33/month.
• Strengths: Excellent for visual platforms, sleek reports.
• Weaknesses: Limited cross-channel support.

9. Agorapulse

A favorite among teams, Agorapulse provides unified reporting, ROI measurement, and competitive benchmarking.

• KPIs tracked: Reach, impressions, ROI, top-performing content, and team response times.
• Platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube.
• Pricing: From $69/month.
• Strengths: Team collaboration, strong reporting.
• Weaknesses: Limited influencer analytics, occasional bugs.

10. Mentionlytics

This AI-powered tool monitors brand mentions across social media, news, and forums.

• KPIs tracked: Engagement rate, mentions, sentiment, influencer tracking.
• Platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit.
• Pricing: From $49/month.
• Strengths: Multilingual monitoring, real-time alerts.
• Weaknesses: Tracking capacity depends on the pricing plan.

11. HubSpot

HubSpot integrates social media analytics into its CRM and Marketing Hub, providing a holistic view of marketing ROI.

• KPIs tracked: Impressions, clicks, follower growth, campaign-driven contacts.
• Platforms: Facebook, Instagram, LinkedIn, YouTube, X.
• Pricing: From $890/month.
• Strengths: CRM integration, all-in-one marketing suite.
• Weaknesses: Expensive for smaller teams.

12. Sendible

Sendible is popular with agencies thanks to its white-label reporting and 200+ analytics modules.

• KPIs tracked: Engagement, reach, audience growth.
• Platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, X.
• Pricing: From $29/month.
• Strengths: Agency-friendly, customizable reports.
• Weaknesses: Limited features in basic tiers.

13. Social Champ

Affordable and feature-rich, Social Champ combines scheduling, analytics, and AI insights in one dashboard.

• KPIs tracked: Engagement, clicks, audience growth, and real-time metrics.
• Platforms: Facebook, Instagram, LinkedIn, YouTube, X, Google Business Profile.
• Pricing: From $4/month.
• Strengths: Budget-friendly, AI-powered insights, competitor analysis.
• Weaknesses: The mobile app has fewer features.

14. Zoho Social

Zoho Social offers real-time tracking and integrates seamlessly with Zoho CRM.

• KPIs tracked: Real-time performance, audience insights.
• Platforms: Major social media networks.
• Pricing: From $10/month.
• Strengths: Affordable, simple, CRM integration.
• Weaknesses: Limited advanced analytics.

15. Google Analytics

Although not a traditional social media analytics tool, Google Analytics tracks website traffic driven by social media campaigns.

• KPIs tracked: Website traffic by social source, ROI, and leads.
• Platforms: All social channels driving website traffic.
• Pricing: Free.
• Strengths: Free, essential for ROI tracking.
• Weaknesses: Not a standalone analytics platform.

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You will need a few things before you choose the right social media analytics software. Go over your business size, goals, budget, KPIs, and any other specifics that separate your brand from the others. Find the tools that match these traits of your business. 

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For instance, tools like Sprout Social or Brandwatch are more suited for enterprises. On the other hand, small businesses should opt for tools like Social Champ or Zoho. 

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With these social media analytics tools in 2025, businesses can refine strategies, improve engagement, and maximize ROI.

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