Unlock hidden insights from public and private groups, hybrid dialects, and niche communities where your real audience talks.
We empower businesses like yours with tools to understand consumers and markets better, and build stronger, more profitable relationships with your customers.
With rapid shifts in online retail and declining high-street footfall, not to mention the heavy damage done by the global pandemic and supply chain crisis, retail and consumer goods brands are forced to be more agile and more resilient. Challenged to look for ways to succeed, we have the right tools to navigate this new business landscape.
$1.3 billion is the estimated value of global retail sales via social media channels in 2023
28% of internet users state their primary use for social media is to find inspiration for things to purchase.
60% of US consumers say YouTube is the most trusted social channel for product research and purchasing, followed by Instagram and Facebook.
Whether you want to understand consumer trends better, find influencers to partner with or build powerful brand advocate communities on social, Meltwater has you covered.
Track social conversations about your brand.
Detect viral feedback loops before they crash conversion rates.
Spot the early signs of new trends in your market.
Monitor creator/influencer campaign impact beyond vanity metrics.
Uncover brand detractors and advocates in niche retail communities and groups.
Analyze regional demand and local feedback to tailor inventory or offers.
Benchmark competitor buzz and gaps in positioning.
Deliver incredible customer service on social.
Explore how DeepDive turns social chatter into real business intelligence—across every platform, dialect, and community.
Spot emotional shifts around your brand, products, and service experience. It’s not just what’s being said, but how it’s being felt. Act on the insight while it still matters.
Track rising trends, aesthetic shifts, and product demand signals across platforms. Be the brand that moves with the conversation, not behind it.
Track your share of voice, identify negative review clusters, and optimize messaging based on what customers are actually saying when they mention your brand, not just what you’re pushing.
You paid for the post. Now track the perception. DeepDive reveals how audiences feel about influencer campaigns and whether the content builds brand love or backfires.
DeepDive alerts you the moment sentiment shifts. From stock-out frustration to delivery mess-ups, you can jump in with the right messaging before your competitor takes the lead.
Compare brand buzz, product feedback, and campaign performance to find whitespace and reposition faster than your competition.
Understand how gender, region, and interest segments respond differently to product drops, campaigns, and categories and optimize accordingly.
From reviews in hybrid dialects to emoji-filled TikTok rants, DeepDive captures context in every form so you don’t miss high-signal conversations.
Following a rare price hike, DeepDive revealed early signs of churn, purchasing behavior and brand-switching intent — well before the impact showed up in earnings.
Surfaced sentiment shifts that preceded BAT’s 23% YoY profit drop in Q1’25.
Praava Health identified demand of a specific product with DeepDive’s Keyword Analysis
Improved NRR (Net Revenue Retention)
When the crisis alert hit, bKash uncovered 2,300+ profiles spreading seeded attacks and responded to protect community trust before backlash spiked.
Responded faster to recover brand confidence
Olay analyzed over 65 billion UAE video views on Instagram and TikTok to surface high-performing microinfluencers generating organic brand advocacy
Saved on on campaign budget by leveraging microinfluencers
DeepDive analyzed 300K+ conversations around higher studies to uncover spikes in student interest and pain points faced around foreign degrees. UCBD used these insights to tailor its outreach to match evolving demand and boost student engagement.
Boosted student engagement by 41% after communication strategy refinement.
Discover How Audience Intelligence can help your brand grow
