Transform social buzz into Actionable Insights with Social Listening AI

Unlock hidden insights from public and private groups, hybrid dialects,
and niche communities where your real audience talks.

How Olay saved 21% on campaign budget through smarter UGC intelligence

Before launching a new product, Olay needed to cut through billions of social video views to find which voices really moved consumers.
With DeepDive, they uncovered the micro-influencers shaping authentic advocacy and saved millions in spend.

The Challenge

Unlock insights, monitor competitors, and safeguard reputation with DeepDive's advanced tools.

Which influencers were driving authentic advocacy.

Where conversations were concentrated geographically.

How their brand was perceived against competitors.

Which influencers were driving authentic advocacy.

The Approach

Olay partnered with DeepDive to separate the signal from the noise. Using AI-powered advanced audience intelligence, DeepDive analyzed billions of UGCs and trending videos to:

Where conversations were concentrated geographically.

How their brand was perceived against competitors.

Where conversations were concentrated geographically.

The Impact

With DeepDive insights, Olay could validate decisions with data, not assumptions:

21% budget savings by shifting spend toward micro-influencers who drove authentic advocacy.

Higher NPS vs competitors, showing stronger consumer loyalty and trust.

Regional prioritization using geo-based UGC volumes to guide launch strategy.

How We Help Your Brand Outpace Competitors

Big budgets ≠ big impact.

The future belongs to brands that listen differently. Too often, brands look for the loudest voices, but misses the ones who actually set trends and spark advocacy.

With DeepDive, you uncover the 20% of voices powering 80% of impact.