92% of beauty trends surface online months before sales
The biggest beauty movements don’t start in sales data, they start in conversations. DeepDive helps you see tomorrow’s demand today.
The biggest beauty movements don’t start in sales data, they start in conversations. DeepDive helps you see tomorrow’s demand today.
of marketers say that acting on real-time trend data is the difference between campaign success and failure.
Brands that identify rising trends early are twice as likely to be perceived as innovators in their category.
is all it takes for a single TikTok video to shift category perception and create a new demand wave.
Most beauty launches fail not because the products are wrong, but because brands are late. By the time sales data signals demand, the wave has already peaked. Competitors who listened earlier have taken the market.
This means the conversation happening outside your brand channels matters more than the campaigns you run.
Trend is just one among many signals. Our AI-powered intelligence suite goes beyond trend identification to give beauty brands a complete view:
Measure how consumers feel about ingredients, packaging, and campaigns. Catch shifts in perception before they show up in sales.
Map conversations by city, region, and demographic segments to see exactly which product suits where the most.
Spot rising beauty trends—from viral TikTok routines to rising product claims, so you can ride the wave before competitors catch on.
Track conversations across platforms to uncover what beauty consumers really say about products, routines, and brands.
Benchmark share of voice and advocacy against rival skincare and cosmetic brands to find the whitespace for your next launch.
See which posts, influencers, and formats actually drive engagement in beauty.
Tap into the spaces where genuine word-of-mouth forms. Communities that shape trust, spark advocacy, and influence purchasing before campaigns.
Tap into the spaces where genuine word-of-mouth forms. Communities that shape trust, spark advocacy, and influence purchasing before campaigns.
The future belongs to brands that listen differently. Too often, brands look for the loudest voices, but misses the ones who actually set trends and spark advocacy.
With DeepDive, you uncover the 20% of voices powering 80% of impact.