In beauty and personal care, a single thread, review, or video can spiral into thousands of shares within hours, transforming chatter into crisis.
Brands using audience inetlligence spot crises 3x faster and respond in real time-protecting reputation before damage spreads.
Of brand damage from a PR crisis happens within the first 6 hours of the event.
Social listening can improve brand perception by 20% through targeted, informed crisis communication.
This means the conversation happening outside your brand channels matters more than the campaigns you run.
Real-Time Sentiment Intelligence
DeepDive’s AI models detect sudden sentiment swings across billions of beauty conversations, flagging unusual negativity around a product, campaign, or influencer before it trends. Don’t wait for inbox overload; act the moment patterns shift.
Cross-Channel Crisis Mapping
No more chasing narratives platform by platform. DeepDive uses AI to unify mentions from Facebook, TikTok, Instagram, media and all other platforms into a single timeline so that you see how an issue evolves, who amplifies it, and where it’s heading next.
Predictive Alerting Engine
Move beyond manual thresholds. DeepDive’s AI identifies trigger clusters. Unusual spikes in engagement, keyword groupings, or coordinated activity are detected and DeeepDive notifies you instantly. It’s not just real-time alerts; it’s predictive early warning.
Reputation Recovery Intelligence
When a crisis hits, the story doesn’t end with your response. DeepDive tracks how perception rebounds, using AI to measure whether sentiment is stabilizing, regaining trust, or slipping again — guiding when to pause, re-engage, or escalate.
Measure how consumers feel about ingredients, packaging, and campaigns. Catch shifts in perception before they show up in sales.
Map conversations by city, region, and demographic segments to see exactly which product suits where the most.
Spot rising beauty trends—from viral TikTok routines to rising product claims, so you can ride the wave before competitors catch on.
Track conversations across platforms to uncover what beauty consumers really say about products, routines, and brands.
Benchmark share of voice and advocacy against rival skincare and cosmetic brands to find the whitespace for your next launch.
See which posts, influencers, and formats actually drive engagement in beauty.
Tap into the spaces where genuine word-of-mouth forms. Communities that shape trust, spark advocacy, and influence purchasing before campaigns.
Tap into the spaces where genuine word-of-mouth forms. Communities that shape trust, spark advocacy, and influence purchasing before campaigns.
The future belongs to brands that listen differently. Too often, brands look for the loudest voices, but misses the ones who actually set trends and spark advocacy.
With DeepDive, you uncover the 20% of voices powering 80% of impact.