Going viral on TikTok is like catching lightning in a bottle. And it’s not just limited to luck or dance moves. The secret sauce that most people overlook is using TikTok hashtags strategically. If used right, hashtags could work like a GPS for the algorithm. They tell TikTok who to show your content to, why, and when. The #fyp, short for For You page, has generated 79.54 trillion views across posts on TikTok. So yeah, it’s not a surprise when you see people using #fyp frequently on their content. So, if you want to achieve viral status, all you have to do is master TikTok hashtags, get better at finding Trending TikTok hashtags, and know how to use them to ride the FYP wave.
Why TikTok Hashtags Matter More Than You Think
TikTok has around 1.58 billion monthly active users. Content moves fast on TikTok. 16,000 videos get posted every minute on the platform, which translates to 23 M+ videos every day. TikTok has to organize this sheer volume of content fast. This is where hashtags come in. Think of TikTok hashtags as the platform’s indexing system.
Stat: TikTok posts with 1-3 hashtags get 27% more engagement than those that use non.
That’s not a bad result for a few characters and a pound sign, right? But, are you going to start adding random hashtags on your videos? Is that effective or a cheap trick to lure the algorithm?
The Algorithm & Hashtags: A Love Story
Why do marketers emphasize Trending TikTok hashtags and not just hashtags? Because using the ones in trend signals is relevant to current interests.
TikTok’s algorithm evaluates -
- Engagement metrics (likes, shares, comments)
- Watch time
- Completion rate
- Hashtag relevance (most important)
So, when you ride the trend wave, you are helping TikTok to recommend your content to users engaging with similar themes.
If you are an avid NFL fan, posts with #SuperBowl will always find you. It’s like raising your hand in a crowded room, a nd the algorithm sees you.
Types of TikTok Hashtags You Should Use
The formula to maximize reach is to use a variety of hashtags on your posts. Like -
1. Trending TikTok Hashtags
- #fyp
- #ViralVideo
- #MustWatch
- #TikTokChallenge
- #ExploreMore
- #Viral
- #CapCut
2. Niche Hashtags
- #productivity
- #booktok
- #desksetup
- #studytok
- #fitness
- #fortnite
3. Branded Hashtags
Are you running a campaign or trying to launch a challenge? Make hashtags around it.
Pro Tip: Keep an eye out for Trending Hashtags that come and go with the context. For instance, #Wrestlemania 41 or #Easter.
How to Find the Best Hashtags for TikTok
Do it like a pro -
- Use TikTok Search - Enter a keyword in the search bar and look at the suggestions and their view count
- Use Creator Tools - Don’t have a TikTok Business account? Open one and get access to trend insights.
- Check Competitor Content - What are the top TikTok hashtags the competitors are using? Which ones are working?
- Hashtag Tools to the Rescue - If you aren't able to find the right hashtags, you could use tools like the TikTok hashtags generator.
Pro Insight: Which are the best hashtags for TikTok? A mix of high volume (M+ views) and low-to-medium (tens to hundreds ‘000s of views). A combination of popular and niche hashtags.
These hashtags capture attention and rescue you from drowning in the noise. If you need an extra hand, try incorporating social listening tools in the mix.
Crafting a Hashtag Strategy (Yes, You Need One)
A simple yet effective 5-step plan -
Step 1: Know Your Goal
What’s your target? Sales, engagement, or followers? Use hashtags that fit your goals.
Step 2: Pick 5–7 Hashtags
- Trending TikTok hashtags - 1/2. Example - #Wrestlemania, #happyholidays, and #NBAplayoffs.
- Niche hashtags - 2/3. Has to be relevant to your brand and particular audience. If your channel talks about anime recommendations, examples would be #onepiece or #sololeveling.
- Broad hashtags - 1/2. Example - #fyp or #viral.
Step 3: Clean is Better
Hashtag stuffing is a common thing that a lot of creators do. Don’t fall for this. TikTok algorithm recognizes authenticity.
Step 4: Track Performance
Use TikTok analytics to keep track of which hashtags to go viral on TikTok performed the best. You can even maintain your spreadsheet.
Step 5: Keep on Testing
Tweak your strategy every 7-10 days. TikTok trends are always trending, plus you never know what might blow up in the current context.
Common Mistakes to Avoid
It’s Not Just a Hashtag, It’s a Hook
TikTok hashtags aren’t just trends but effective tools for unlocking growth, discovery, and viral status.
It doesn’t matter whether you are a solo digital creator or a brand. Learning how to ride the wave of Trending TikTok hashtags will help your content reach millions.
But to get that lucrative viral status, you have to experiment. For instance, finding out what are top TikTok hashtags are currently or what hashtags to going viral on TikTok. You are no longer playing with TikTok but mastering it.
And once you have reached your first million followers, do check out our other tips and tricks on how to grow your brand.
FAQs
Q: How many hashtags should I use on TikTok?
Although there’s no ideal number, 5-7 hashtags should be pretty good to guide the TikTok algorithm, without overwhelming your caption.
Q: Do I need to use #fyp to go viral?
Honestly, #fyp is one of the top TikTok hashtags out there, but at this point, it has become oversaturated. Instead, focus on hashtags to go viral on TikTok that seem relevant to your content.
Q: Should I add hashtags in comments or captions?
Always put hashtags in the caption. It grabs the attention of the TikTok algorithm more effectively.
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